Age Group:

35 - 65 +

While we see most conversion coming from this age group, we highly suggest that you leave this parameter as default. Facebook machine learning will automatically do the heavy lifting for you

Relationship Status:

Any

You can leave this to Facebook to figure it out as our product works across most relationship status.

Location:

United States, United Kingdom, Australia, Canada, New Zealand.

Our offer resonates with most English-speaking countries, and we suggest that you start running ads to the countries listed above.

Once you see success in those countries, you can expand your countries to other English-speaking countries.

Set an extra parameter and add in “English” on the language column so that Facebook shows your ads to English-speaking audience only.